Growth-focused Marketing Strategiest with 4yrs experience for Startups, SaaS, and Service Brands.
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A Bit About Me
I am a Marketing Strategist who develops data-backed plans to drive growth. I specialize in transforming unclear business goals into a clear roadmap for awareness, engagement, and conversion. My expertise lies in:
- Audience & Market Analysis: Deep-diving into your customers' psyche to build detailed buyer personas.
- Multi-Channel Strategy: Building actionable plans for LinkedIn, Instagram, Email, WhatsApp, and content marketing.
- Lead Generation Systems: Creating processes (like my WA Plus CRM setup for an agro-client) to capture, segment, and nurture leads efficiently.
My goal isn't just to make a plan; it's to build a system that keeps working for you
Case Study
1
Rebuilding eMigr8’s Funnel with Research-Driven Strategy (SaaS-Style Business).
Challenge: Despite having traffic and offers, conversions were weak. The team didn’t fully understand why leads were dropping off.
My Role: Researcher, strategist, and content lead
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Approach:
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Designed + analyzed customer survey to uncover audience motivations (education level, family triggers, country bias)
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Rebuilt messaging to match buying stages and reduce cognitive friction
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Created a new content strategy that funneled readers into specific offer pages
Impact:
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Clearer ICP targeting and better alignment across email, blog, and landing pages
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Blog posts linked to real customer inquiries (with screenshot proof)
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Strategy doc later shaped a full content marketing engine
2
Creating a Zero-Budget Lead Management System for an Agro-Tech Company.
Challenge: No website. No social presence. Needed a lean but effective go-to-market strategy using available tools.
My Role: Strategy architect
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Approach:
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Built a full WhatsApp marketing funnel (entry points → offer → upsell)
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Designed audience segmentation and retention flow using broadcast tools
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Aligned visuals and copy with emotional buying triggers (gift occasions, home pride, etc.)
Impact:
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Strategy enabled Dekoraj to start selling without a website
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Replaced static flyers with interactive messages + CTAs that drove orders
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Became a repeatable system for seasonal sales (e.g., Valentine’s, Housewarming)
3
Building a Foundation for E-commerce Growth
Challenge: No digital footprint. Needed full-funnel strategy for a new B2B2C product line.
My Role: Strategic consultant (from zero to launch)
Approach:
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Created brand positioning, customer personas, and visual direction
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Chose the right platforms for awareness, traffic, and retention (Instagram, WhatsApp, landing pages)
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Designed email + social media content roadmap for 30-day launch cycle
Impact:
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Provided a ready-to-execute GTM strategy that reduced guesswork
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Gave clarity to both design and dev teams during platform build
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Set the foundation for sales outreach and ad campaigns
Want Result Like These?
Strategy isn’t just buzzwords and funnels — it’s decisions that drive results.
I bring:
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Customer psychology meets content + channel fluency
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Lean, smart strategies that work with limited budgets
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Proven thinking that helps founders avoid expensive mistakes
Let’s build smarter, not louder.
“Itohan's strategic brilliance consistently brought innovative solutions to our team. Her ability to foresee outcomes saved us valuable time and resources. Her balance of creative thinking and practical execution made her an invaluable asset"
"Itohan has an exceptional ability to understand our company's goals and needs. She developed and executed effective strategies flawlessly, significantly contributing to our success. Her strategic approach set a new standard for our marketing efforts"
Edoh Dare(Team Mentor, Bincom)
“Itohan is a driven, fast learner with a self-starter attitude. She quickly became a vital contributor by understanding project intricacies and applying her knowledge effectively. Her dedication and problem-solving skills are truly impressive..”