A Bit About Me
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I specialize in writing SEO-optimized articles that are built around real user questions, search intent, and content clarity — not keyword stuffing. My focus is on content that ranks, reads well and motivates people to take action.
I turn complex ideas into content that drives real results—whether that’s generating leads, growing an audience, or educating customers. My approach combines research, strategy, and clarity.
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Below are three case studies that highlight my range and impact as a writer.
BONUS: Technical SEO Thinking for Content Writers
I’m not just a content writer — I understand the technical side of visibility.
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Early in my marketing career, I studied HTML, CSS, and site structure — not to become a full-time developer, but to understand how content interacts with the web. This technical insight helps me:
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Structure blog posts with correct H-tag hierarchy for crawling
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Optimize meta tags, image alt-text, and internal linking for SEO
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Collaborate easily with dev teams and SEO specialists
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Craft content that’s both findable and readable
This SEO thinking gives my writing a sharper edge. It means I don’t just write great content — I write content that performs.
Case Studies
1
Turning Cold Emails Into Warm Leads at eMigr8
Context:
eMigr8 needed to re-engage cold leads in their CRM — many had stopped responding, and conversion rates were stalling. I was tasked with writing email campaigns that would reignite interest and drive action.
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My Approach:
Audited past emails to identify friction points and drop-offs.
Wrote new email sequences with clearer CTAs, emotionally intelligent framing, and benefit-led subject lines.
Used A/B testing to refine headlines and message angles based on engagement data.
Impact:
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Boosted open rates to 30–40% and click-through rates to 5–7%, well above industry averages.
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Helped generate 388–401 views per campaign and revived interest from previously inactive leads.
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Proved how strategic copy can warm up cold lists and turn email into a powerful reactivation tool.
2
Building Authority with a Marketing Newsletter for Founders & Marketers
Context:
In an oversaturated digital space, I wanted to prove the power of consistent, value-driven writing.
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So, I launched a LinkedIn newsletter to share marketing insights, personal lessons, and strategic breakdowns — aimed at founders, marketers, and professionals navigating growth.
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My Approach:
Focused on delivering relatable, practical marketing advice that blends experience with storytelling
Wrote long-form content built for both education and credibility, using real-world examples and breakdowns.
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Promoted the newsletter organically through strategic LinkedIn posts — no ads, no spam
Maintained consistency in tone, format, and schedule to build trust with readers
Proof of Impact:
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Grew the newsletter to 160+ subscribers in under 2 months — 100% organically
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Achieved 5,000+ impressions, 600 views, and 100+ engagements in 90 days
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Reached a high-quality audience: 23% senior-level, 6.8% founders/owners, and 4.9% directors
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Content engaged software engineers, startup founders, and marketing professionals alike
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Sparked real conversations in comments and DMs from industry leaders
3
Driving Conversions Through Research-Backed Content at eMigr8
Context:
eMigr8, a SaaS style relocation service, needed to understand why their marketing wasn’t converting leads into clients. I was brought in to uncover insights and create content that addressed real customer motivations.
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My Approach:
Designed and conducted a customer survey that revealed key motivators: audience education level, country preferences, and family-based decision-making.
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Translated these insights into blog posts that answered customer concerns in a direct, empathetic way.
Applied storytelling to make the content feel relatable, not corporate.
Impact:
Blog content evolved into a lead-generation channel, with multiple inquiries directly linked to specific blog articles.
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Strengthened eMigr8’s authority in its niche by addressing pain points head-on.
Demonstrated how data + content can unlock conversions.
B2B Writting
Context: Fembol, a logistics company serving large B2B clients across industries like construction, manufacturing, and pharmaceuticals, wanted to launch an educational blog to strengthen trust and differentiate their brand. My role was to plan and write content that made complex logistics topics both accessible and useful to decision-makers.
My Approach:
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Turned technical logistics topics into actionable, relatable blog posts tailored to operations and procurement leads.
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Addressed real business concerns — including fulfillment reliability, vendor communication, and packaging standards.
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Used AI tools to streamline first drafts, but manually refined each article to meet brand tone and quality.
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Structured every post for both SEO and C-suite readability: skimmable headers, clear takeaways, and confident tone.
Impact
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Delivered polished long-form articles that positioned FEMBO as a knowledgeable partner, not just a service provider.
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Content played a role in helping FEMBO increase revenue by ~20%—a result attributed in part to clearer communication and customer education.
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Contributed to stronger client trust in a high-ticket, logistics-driven industry where reputation is key.